Operated by CeLD Innovations, it is Africa’s first “Cash Rewards as a Service” (CRaaS). It is a performance-driven, turnkey platform that allows businesses to reward only verified customer actions using a cash-based system. A key advantage is the “Zero Cost of Entry”, allowing businesses to start their loyalty journey at no initial cost.

 You can reward any action that aligns with your business goals, such as purchases, bill payments, subscriptions, or referrals. The system is designed for socially-smart Brands, Governments, and “Celebratory Gifters” to motivate actions like increased patronage and customer retention. CeLD helps you set a customer celebration threshold, which is the minimum activity required to trigger a reward.

The system is simple, flexible, and designed to complement existing loyalty point systems. You can choose:

• Direct API integration for live verification and automated rewards.

• Manual upload of verified customer lists if you do not have an API setup. The platform ensures a seamless conversion of loyalty points into tangible cash rewards, providing liquidity to your existing loyalty assets.

Because you only reward verified actions, you retain control of your spend and can map rewards directly to business growth. Our platform provides data-driven solutions and analytics as part of our Value-Added Services to ensure your strategies deliver a measurable impact.

 We provide strategic guidance through Reward Advisory Services to design and optimize high-performing programs. We support you through threshold setting, integration, and campaign launch, followed by ongoing support with insights to ensure sustainable customer engagement.

 The CashToken is a universal celebratory cash reward commodity. It is a performance-based electronic reward issued when a customer engages in a qualifying action. Every CashToken offers:

• Guaranteed instant cash.

• Guaranteed wins.

• An opportunity to win life-changing cash rewards in the National Consumer Draws. It is registered and licensed by the FCTA and FCCPC.

You receive them when you meet the set threshold of a partner brand. They are delivered via the “eNOT delivery model,” which sends an SMS notification to your phone number so your customer journey is not interrupted. You can also earn them by:

• Shopping with partner brands or using the CashToken Rewards app.

• Dialing *6700# for general transactions, *6700*00# for EkoToken (Lagos), or *6700*01# for Sunshine Token (Ondo).

Your rewards are stored in a universal unrestricted cash reward wallet that accumulates cash from different businesses. You can:

• Pay bills, buy data, or purchase electricity via *6700# or the app.

• Cash out your wins or transfer them to your bank account.

 When you receive a CashToken, you are automatically entered into the National Consumer Draw for a chance to win life-changing cash.

 Winners are notified via SMS and phone calls from customer support staff. 

 You can contact support through the following channels:

• Email: csgroup@cashtoken.africa.

• Phone: 070-0000-0383.

• USSD: Dial *6700# and select the Help Menu.

• Physical Address: No. 177a Moshood Olugbani Street, Victoria Island, Lagos.

No. The CashToken is not a crypto asset; it is a cash reward commodity issued as part of a regulated loyalty and reward system.